by Phelokazi Mbude
I was reading the BoF-McKinsey 2018 fashion projection report and it claims that clothing and footwear sales will increase in continents like Latin America, Africa and Asia – while it decreases in the USA and Europe. I couldn’t help but wonder how this will affect Africa and South Africa specifically. South Africa has faced two … Continue reading In this economy…making the sneaker lifestyle work
A few years ago, when it became apparent to my friends and I that a Google search of “unprofessional hair” gives results of predominantly black women, I recall entering “African fashion” in the Google search to see what would come up. I wasn’t too surprised to find an overwhelming amount of images that could easily … Continue reading Collaboration: A proudly African AFI #MBFWJ17
We’ve all become accustomed to ankara or kente as the iconic African prints. But how much do we know about African prints from other parts of the continent? Shweshwe, known as idakhi by many Xhosa people in South Africa, is a cotton fabric often with a fine white print pattern. In the Xhosa culture Shweshwe … Continue reading The African print you probably didn’t know about
Johannesburg is a city of gold in many respects, from its early beginnings of being a mining town to now being South Africa’s economic hub. Having not lived in Johannesburg for long, the fashion areas people seem to hold in high esteem in the city are usually Hyde Park in Sandton, Parkhurst with its long … Continue reading Things I underestimated about Fashion District
